We got hours-long responses about what game this YouTuber loves, which toy is being played by that TikTokker, and what toy this Twitch streamer just reviewed.
While we're not ashamed to admit we pumped our own children for intel, it's not an approach we recommend you take. And so far? Pretend play, Magna-Tiles, and classics like Barbies and board games are making the biggest splash. It's our jobs to sift through the lists, cross-check them against one another, and determine what it is that your kids really want. We know that these lists are really overwhelming, but that's where we come in. Games are also making a big comeback after taking a turn in 2021 - which was likely a rebellion against all the board games we all played in 2020. Our own Toy of the Year awards showed that magic and animals are a huge trend! There are also a ton of toys based on television shows like Bluey, Baby Shark, and Gabby's Dollhouse. This year, the trends at the Toy Fairs were pretty exciting, trending towards all things surprise and magic, but updated from recent blind box toys to include surprises that are actually a part of the experience of play, not just the opening of the toy. The toys they want are ever-changing, and it can be seriously hard to keep up with what trend is cool and what’s “Ugh, so lame, Mom.” Thankfully, there are people out there whose job is to figure out what our kids want before it’s sold out and going for the price of a small car on eBay. Kids are picky, fickle little creatures, and honestly, that’s a big part of their charm.
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